B.Com. Retail Management PDF Notes, eBook, Summary - Free Download

Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. Marketing Group Elective subject - Retail Management. This subject is mostly taught as part of the B.Com. Marketing Elective in final year BCom. These PDF lecture notes will help you in preparing well for your semester exams on Retail Management and save your precious time as you can study from ready made lecture notes.

The major topics covered in these B.Com. Marketing Elective lecture notes and eBook of Retail Management are:

  • Place of Retailing in the Marketing Mix.
  • Trends in retailing, Retail Economics
  • Retail Merchandising and Shop Displays
  • Retail Advertising and Sales Promotions
  • Managing People at Work - Recruitment and Motivation
  • Communication and Customer Relations.
  • Inventory control and Financial Management
  • Retail Strategies, Retail Marketing
  • Retail Management Information Systems :- Use of New Technology
  • Super Market / Departmental...
B.Com. Retail Management PDF Notes, eBook, Summary - Free Download


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