BCom 2nd Year Principles of Marketing (POM) Notes, Book in Hindi medium - PDF Free Download

Hi B.Com. Students, I am sharing B.Com. Second Year subject - Principles of Marketing (POM) notes, book for Hindi medium students. Principles of Marketing (POM) is mostly taught as part of the B.Com. 2nd Year course and these Hindi medium PDF lecture notes will help prepare well for your BCom semester exams.

The major topics covered in these Hindi Medium B.Com. Second Year lecture notes and Book of Principles of Marketing (POM) are:

  • Introduction: Nature and scope of marketing; Importance of marketing as a business function, and in the economy; Marketing concepts-traditional and modern: Selling vs. marketing, marketing mix; Marketing environment.
  • Consumer Behaviour and Market Segmentation: Nature, scope, and significance of consumer behaviour
  • Market segmentation – concept and importance; Bases for market segmentation.
  • Product: Concept of product, consumer, and industrial goods; Product planning and...
BCom 2nd Year Principles of Marketing (POM) Notes, Book in Hindi medium - PDF Free Download


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