BCom 3rd Year Sales Promotion & Public Relations (PR) PDF Notes, eBook, Summary - Free Download

Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. Third Year subject - Sales Promotion & Public Relations (PR). Sales Promotion & Public Relations (PR) is mostly taught as part of the B.Com. 3rd Year course and these PDF lecture notes will help prepare well for your BCom semester exams.

The major topics covered in these B.Com. Third Year lecture notes and eBook of Sales Promotion & Public Relations (PR) are:

  • UNIT – I Nature and importance of sales promotion, its role in marketing, forms of sales promotion, trade oriented sales promotion and sales force oriented sales promotions
  • UNIT – II Major tools of sales promotion, samples, point of purchase displays, demonstration, Exhibitions, Fashion shows Sales contests, Games of change and skill, Lotteries, Gift offers, premium and free goods, price packs, Rebate, Patronage rewards.
  • UNIT – III Conventions, Conference and trade shows, specialties and novelties...
BCom 3rd Year Sales Promotion & Public Relations (PR) PDF Notes, eBook, Summary - Free Download


View More and Download: BCom 3rd Year Sales Promotion & Public Relations (PR) PDF Notes, eBook, Summary - Free Download

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