BCom 2nd Year Export Marketing PDF Notes, eBook, Summary - Free Download

Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. Second Year subject - Export Marketing. Export Marketing is mostly taught as part of the B.Com. 2nd Year course and these PDF lecture notes will help prepare well for your BCom semester exams.

The major topics covered in these B.Com. Second Year lecture notes and eBook of Export Marketing are:

  • UNIT – I Role of export, scope of export marketing & why should a firm export?
  • UNIT – II Selection of export products, selecting export markets.
  • UNIT – III Direct and indirect export and role of export house. Channel selection & appointment of agency agreement & payment of agency commission.
  • UNIT – IV Promotion Abroad, use of mailing lists, advertisement abroad & participant ion trade fairs & exhibition.
  • UNIT – V Legal aspects of export contract including INCO terms, arbitration & settlement of disputes.
You can download these PDF lecture notes on Export...

BCom 2nd Year Export Marketing PDF Notes, eBook, Summary - Free Download


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