BCom 2nd Year Advertising PDF Notes, eBook, Summary - Free Download

Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. Second Year subject - Advertising. Advertising is mostly taught as part of the B.Com. 2nd Year course and these PDF lecture notes will help prepare well for your BCom semester exams.

The major topics covered in these B.Com. Second Year lecture notes and eBook of Advertising are:

  • UNIT – I Advertising agencies, role & importance in advertising organization patterns, functions, selection of agency, agency commission & fees advertising department, functions & organization.
  • UNIT – II Advertising types of media – Print media (news paper & magazine, pamphlets, posters & broader), electronic media (radio, television audio visuals, cassettes), other media (direct mail, outdoor media). There characteristics, merits & limitations.
  • UNIT – III Media scene in India, problem of reaching rural audience & Markets, exhibitions, mela, press conference, media planning, selection of...
BCom 2nd Year Advertising PDF Notes, eBook, Summary - Free Download


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