BCom 1st Year Advertising & Sales Management PDF Notes, eBook, Summary - Free Download

Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. First Year subject - Advertising & Sales Management. Advertising & Sales Management is mostly taught as part of the B.Com. 1st Year course and these PDF lecture notes will help prepare well for your BCom semester exams.

The major topics covered in these B.Com. First Year lecture notes and eBook of Advertising & Sales Management are:

  • UNIT – I Meaning, Definition and concept of advertisement. Means and types of advertising – commercial and non-commercial advertising, Objectives and functions of advertising.
  • UNIT – II Advertising media, different types of media, media planning, Impact of advertising agencies role relationship with clients.
  • UNIT – III Setting of advertising budget Factors affecting expenditures in a company. Ethics and code of conduct in advertising.
  • UNIT – IV Classified and display advertising Comparative advertising and Regulatory agencies in...
BCom 1st Year Advertising & Sales Management PDF Notes, eBook, Summary - Free Download


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