Business marketing pdf lecture notes & ebook download for mba students

Hi Fellow MBA students

I am sharing with you the ebook & lecture notes of the subject Business marketing. The attached PDF file will help you in your studies for Business marketing and help you clearing your semester/trimester exams with ease.

The attached ebook/notes contain the following topics:

Basics of Industrial Marketing
Introduction to Industrial Marketing; Industrial versus Consumer Marketing; Industrial Marketing Landscape; Economics of Industrial Demand; Classification of Industrial Customers.

Buying Behaviour
Unique Characteristics of Organizational Procurement; Purchasing in Government Units; Industrial Buying Behaviour in Indian context; Conceptualization of Buying Behaviour; Stages in Buying.

Inputs to Industrial Marketing
Uncertainty Management in Industrial Marketing; Purchasing Agents in Industrial Buying; Negotiation in Industrial Marketing.

Strategic Planning
Process of Strategic Planning; Macro and Micro Variables Used to...

Business marketing pdf lecture notes & ebook download for mba students


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