Brand management pdf lecture notes, ebook download for mba students

Hi Fellow MBA students

I am sharing with you the ebook & lecture notes of the subject Brand management. The attached PDF file will help you in your studies for Brand management and help you clearing your semester/trimester exams with ease.

The attached ebook/notes contain the following topics:

Branding Concepts: Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands.

Terms associated with Brands: Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image.

Management of Brand: Brand Loyalty; Brand Relationship; Brand Equity; Brand Management

Brand Processing: Brand Evolution; Value of Brand; Brand Planning and Brand Potential.

Brand Selection: Brand and Consumer Buying Process; Consumer Search for Brand Information; Issues associated with
Effective Brand Name; Added Values Beyond Functionalism; Brand Personality; Branding to make Tangible the...

Brand management pdf lecture notes, ebook download for mba students


View More and Download: Brand management pdf lecture notes, ebook download for mba students

Comments

Post a Comment

Popular Posts

BCom 2nd Year Corporate Accounting Notes, Book in Hindi medium - PDF Free Download

Hi B.Com. Students, I am sharing B.Com. Second Year subject - Corporate Accounting notes, book for Hindi medium students. Corporate Accounting is mostly taught as part of the B.Com. 2nd Year course and these Hindi medium PDF lecture notes will help prepare well for your BCom semester exams. The major topics covered in these Hindi Medium B.Com. Second Year lecture notes and Book of Corporate Accounting are: Issue. Foreiture and Re-issue of Shares; Redemption of Preference Shares, Issue and Redemption of Debentures. Profit/Loss prior to incorporation. Final accounts of Companies : Excluding Computation of Managerial Remuneration; Valuation of goodwill and shares. Accounting for Amalgamation, absorption of Companies as per Indian Accounting Standard. Accounting for internal reconstruction: excluding re-construction schemes. Consolidated Balance Sheet of Holding Companies with one Subsidiary only. Liquidation of companies... BCom 2nd Year Corporate Accounting Notes...
Read more

BCom 6th/Final Semester all subjects PDF notes, books, eBooks - Free Download

Hi B.Com 6th/Final semester students, On this thread we have listed the complete collection of notes and eBooks for all the subjects in sixth/final semester of the BCom. course. All these notes and eBooks for BCom 6th semester will help you study and prepare well for your semester exams. These notes present the topics in a very clear and concise way and will be helpful to every BCom sixth/final semester student studying anywhere in India. List of eBooks/notes for Sixth semester BCom and BCom (Hons) Final Year: Services Management eBook/notes PDF download for BCOM sixth semester Management Accounting EBook/handout notes PDF download for sixth semester BCOM students ... BCom 6th/Final Semester all subjects PDF notes, books, eBooks - Free Download View More and Download: BCom 6th/Final Semester all subjects PDF notes, books, eBooks - Free Download
Read more

BCom 3rd Year Income Tax Law & Practice Notes, Book in Hindi medium - PDF Free Download

Hi B.Com. Students, I am sharing B.Com. Third Year subject - Income Tax Law & Practice notes, book for Hindi medium students . Income Tax Law & Practice is mostly taught as part of the B.Com. 3rd Year course and these Hindi medium PDF lecture notes will help prepare well for your BCom semester exams. The major topics covered in these Hindi Medium B.Com. Third Year lecture notes and Book of Income Tax Law & Practice are: Definitions: Agricultural Income, Previous year, Assessment year, Assessee, Person, Casual Income Total Income, Residence of assessee and incidence of Tax liability. Income exempted from tax: Income under the head salary, house property, business and profession (including depreciation allowance and investment allowance etc.) capital gains and other sources. Deduction from gross total income, set-off and carry forward of losses, Aggregation of incomes. Assessment of individuals, Hindu undivided families, and Firms... BCom 3rd Year Income...
Read more

BCom 1st Year Goods & Services Tax (GST) PDF Notes, eBook, Summary - Free Download

Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. First Year subject - Goods & Services Tax (GST). Goods & Services Tax (GST) is mostly taught as part of the B.Com. 1st Year course and these PDF lecture notes will help prepare well for your BCom semester exams. The major topics covered in these B.Com. First Year lecture notes and eBook of Goods & Services Tax (GST) are: > UNIT – I Meaning and features of goods an Service Tax (GST) Background, Necessity and implementation of -GST. Favourable impacts and difficulties of GST. Important terms and definitions - Business, place of business, Composite supply, Goods, Input goods and Input service, Input tax, Exempt supply, Gross Turnover, Capital goods, Tax invoice, Click to expand... Electronic cash ledger, Electronic Credit Ledger, Inward Supply, Outward Supply, Person, Supplier, Jobwork, Reverse Charge, Recipient and other definitions under Sec. 2. Classification of Goods an...
Read more

[PDF] MBBS - Community Medicine Notes, Solved Question Bank - Free Download

Hi MBBS Students, I am sharing the MBBS - Community Medicine Notes, Solved Question Bank in PDF file here. These notes and question bank on MBBS - Community Medicine will help you revise the key topics quickly and prepare well for you exams. List of topics covered in MBBS - Community Medicine Notes, Solved Question Bank: Epidemiology; Screening; Communicable Diseases; Non-communicable Diseases; Family Welfare; Population and Demography; Health Care Administration; Nutrition; MCH; Environment; International Health; Health Information Systems; Concepts in PSM; Occupational Health; Social Medicine; IEC. You can easily download MBBS - Community Medicine Notes, Solved Question Bank by clicking the download link below. View More and Download: [PDF] MBBS - Community Medicine Notes, Solved Question Bank - Free Download
Read more

BCom 2nd Year Business Statistics Notes, Book in Hindi medium - PDF Free Download

Hi B.Com. Students, I am sharing B.Com. Second Year subject - Business Statistics notes, book for Hindi medium students . Business Statistics is mostly taught as part of the B.Com. 2nd Year course and these Hindi medium PDF lecture notes will help prepare well for your BCom semester exams. The major topics covered in these Hindi Medium B.Com. Second Year lecture notes and Book of Business Statistics are: Unit 1 - Introduction : Statistics as a Subject, Statistical Data-Meaning and Types, Collection and Rounding of Data, Classification and Presentation of Data, Diagrammatic Presentation of Data, Graphic Presentation of Data, Statistical Averages, Measures of Dispersion. Unit 2- Method of Measurement of Correlation, Rank Correlation, Method of Concurrent Deviation, Coefficient of Determination, Association of Attributes, Regression Analysis (Linear), Uses of Regression Analysis, Regression Lines, Regression Equations, Standard Error of... BCom 2nd Year Business Statis...
Read more

BCom 1st Year Business Communication Notes, Book in Hindi medium - PDF Free Download

Hi B.Com. Students, I am sharing B.Com. First Year subject - Business Communication notes, book for Hindi medium students . Business Communication is mostly taught as part of the B.Com. 1st Year course and these Hindi medium PDF lecture notes will help prepare well for your BCom semester exams. The major topics covered in these Hindi Medium B.Com. First Year lecture notes and Book of Business Communication are: Introduction : Basic Forms of Communication - Seven C's of effective communication, barriers to communication, ethical context of communication. Business communication of Workplace: Letter-writing component, layout and process, E-mail -communication, bad news messages, persuasive written communication, memos, notice agenda and minutes of meeting. Report Writing: Types of business reports, structure of reports, short reports, long reports, abstracts, summaries, proposals Communication Skills... BCom 1st Year Business Communication Notes, Book in Hindi...
Read more

BCom 1st Year Business Management Notes, Book in Hindi medium - PDF Free Download

Hi B.Com. Students, I am sharing B.Com. First Year subject - Business Management notes, book for Hindi medium students. Business Management is mostly taught as part of the B.Com. 1st Year course and these Hindi medium PDF lecture notes will help prepare well for your BCom semester exams. The major topics covered in these Hindi Medium B.Com. First Year lecture notes and Book of Business Management are: Basic problems of an economy; Working of price mechanism. Elasticity of Demand Production Function Theory of Costs Market Structures: Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly Factor Pricing-I: Marginal Productivity theory and demand for factors; Nature of supply of factor inputs; Determination of wage rates under perfect competition and monopoly; Exploitation of labour; Rent-concept; Ricardian and modern theories of rent; Quasi rent. Factor Pricing-II: Interests-concept and theories of interest... BCom 1st Year Business Management Notes,...
Read more

BCom 2nd Year Human Resource Management Notes, Book in Hindi medium - PDF Free Download

Hi B.Com. Students, I am sharing B.Com. Second Year subject - Human Resource Management notes, book for Hindi medium students . Human Resource Management is mostly taught as part of the B.Com. 2nd Year course and these Hindi medium PDF lecture notes will help prepare well for your BCom semester exams. The major topics covered in these Hindi Medium B.Com. Second Year lecture notes and Book of Human Resource Management are: Human Resource Development: concept, benefits and prerequisites. Difference between human resource development and human resource management. Role, functions and status of human resource manager. Role of chief executives, Line managers and HRD managers in developing human resources. Personnel policies, procedures and programmes. Human resource planning. Job evaluation. Recruitment : steps in recruitment, recruitment policy, sources and methods of recruitment. Selection process and policy. Career planning... BCom 2nd Year Human Resource Management ...
Read more

Electromagnetic Theory pdf,lecture notes,ebook download for Electrical/EE

Hi Guys, Here is an excellent ebook of Electromagnetic Theory for Electrical engineering branch students. This PDF can easily be downloaded. I will also share the lecture notes and more topics on this subject.The modules covered in this ebook are as follows: Electromagnetic Theory MODULE-I Representation of vectors in Cartesian, Cylindrical and Spherical coordinate system, Vector products, Coordinate transformation.The Law of force between elementary electric Charges, Electric Field Intensity and Potential due to various charge configuration, Electric Flux density, Gauss law and its application, Application of GaussLaw to differential Volume element, Divergence Theorem. Potential Gradient, Dipole, and Energy Density in Electrostatic Field. MODULE-II Current and Conductors, Continuity of Current, Conductor Properties and Boundary Conditions. The Method of Images, Nature of dielectric Materials, Boundary... Electromagnetic Theory pdf,lecture notes,ebook download for...
Read more