Customer relationship management (CRM) hand written notes eBook for MBA quick revision - Free PDF download

Hi MBA students, I am sharing excellent hand written notes eBook for the MBA subject - Customer relationship management (CRM) in PDF Format. The attached PDF file will help you quickly revise the syllabus for Customer relationship management (CRM) subject and help you clearing your MBA semester/trimester exams with ease.

The attached Handwritten Notes eBook on Customer relationship management (CRM) for MBA quick revision contains the following topics:

  • CRM concepts
  • CRM in Marketing - One-to-one Relationship Marketing, Cross Selling & Up Selling - Customer Retention, Behavior Prediction - Customer Profitability & Value Modeling, -Channel Optimization - Event-based marketing. - CRM and Customer Service - The Call Center, Call Scripting - Customer Satisfaction Measurement.
  • Sales Force Automation - Sales Process, Activity, Contact- Lead and Knowledge Management - Field Force Automation. - CRM links in e-Business -...

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