BBA - Services Management Lecture Notes, eBook - Free PDF Download

Hi BBA Students,

Here are my college notes for BBA Marketing Management subject - Services Management. This is a 46 page PDF notes/eBook which will give you a quick overview of the subject Marketing Strategies and help you to study quickly for your semester exams.


Key topics outlined in BBA - Services Management Lecture Notes, eBook:
  • Marketing Services: Introduction growth of the service sector. The concept of service, Characteristics of service – classification of service – designing of the service, blueprinting, developing HR
  • Marketing Mix in Service Marketing: The seven Ps: product decision, pricing strategies and tactics, promotion of service and distribution methods for services. People, physical evidence and process.
  • Effective Management of Service Marketing: Marketing demand and supply through capacity planning and segmentation –internal marketing of services – external versus internal...
BBA - Services Management Lecture Notes, eBook - Free PDF Download


View More and Download: BBA - Services Management Lecture Notes, eBook - Free PDF Download

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