BBA - Retail Management PDF Notes, eBook - Free Download

Hello BBA Students,

I am sharing very easy to study PDF notes for the BBA subject - Retail Management. These concise notes on Retail Management will help you study and revise quickly during your BBA semester exams and score more marks.

List of topics covered in BBA - Retail Management PDF notes and eBook:
  • INTRODUCTION TO RETAILING - functions of retailing - types of retailing – forms of retailing based on ownership. Retail theories – Wheel of Retailing – Retail life cycle. Retailing in India – Influencing factors – present Indian retail scenario. Retailing from the International perspective
  • RETAIL CONSUMER BEHAVIOUR - Buying decision process and its implication to retailing – influence of group and individual factors. Customer shopping behaviour - Customer Service satisfaction. Retail planning process – Factors to consider – Preparing a complete business plan – implementation – risk analysis.
  • RETAIL OPERATIONS - Choice of Store location...

BBA - Retail Management PDF Notes, eBook - Free Download


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